John developed this groundbreaking concept in 2007, while filming a documentary in Lebanon (now a permanent exhibit in P21 Gallery, London). He called it the 360 Project, a piece of work that captures a scene in panoramic view, with the addition of interactive features and the sound in the scene at the time. The resulting effect is that the audience feels as though they were present in the moment that was captured.
In 2010 and 2014, John developed the first and second versions of his 360 software, both focuses for his own use. In March 2018 John launched Nassari 360, a cloud based software platform for photographers.
John says: “There is something missing from both photography and videography that the 360 Project manages to capture. While a photograph captures a specific moment, it only portrays one angle. While a video gives you sound and motion, it is also limited in its perspective. The 360 Project allows the audience to pan around the room, choosing audio from that specific section of the room, as if it is in surround sound. Taking a wedding as an example – you may hear snippets of a heartfelt wedding speech from one part of the room, or laughter from the audience from another. The sound is isolated so that the experience is more realistic. The result is a standalone piece of art from one of the most important moments of someone’s life.”
A quintessential London wedding experience and patriotic marriage of London’s finest brands. Set at the iconic Mandarin Oriental Hyde Park, the organiser called upon John Nassari for his award winning photography, Neill Strain for his magnificent floral arrangements and Errol Douglas for his technical excellence in hairdressing. A royal favourite, Bruce Oldfield provided a classic dress for the occasion, paired with glamorous jewellery by Theo Fennell and alluring headwear by acclaimed Milliner Nigel Rayment.